A native shrub with distinctive vibrant purple-magenta berries in autumn clusters. Critical wildlife food source.

§ Quick facts

SizeHeight 1–3 m (3–10 ft)
WeightN/A
LifespanPerennial woody shrub
OrderLamiales
FamilyVerbenaceae

§ Encyclopedia

Callicarpa americana, commonly called the American beautyberry, is an open-habitat, native shrub of the Southern United States which is often grown as an ornamental in gardens and yards. American beautyberries produce large clusters of purple berries, which birds and deer eat, thus distributing the seeds.

Source: Wikipedia — Callicarpa americana Licensed under CC BY-SA 4.0

§ Identification

Field marks. Shrub with opposite leaves and clusters of intensely colored magenta berries.

Similar species. Other beautyberry species (different geographic distribution).

Voice. N/A

§ Diet & behavior

Diet. N/A — photosynthesis

Behavior. Native shrub with brilliant magenta berries in fall. Critical wildlife food.

§ Range

Southeastern US

§ Habitat

Open woodlands, forest edges

§ Threats

Habitat loss.

§ Conservation status

According to the IUCN Red List, the american beautyberry is currently classified as Least Concern.

§ What helps

Plant native beautyberry. Support wildlife habitat.

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§ Further reading

§ Sources cited

  • Lady Bird Johnson Wildflower Center
  • USDA Plants Database